Using Image Recognition API To Identify Brands

With the ever-increasing popularity of brands, each of us is faced with a multitude of visual stimuli and information daily. We must constantly evaluate, compare and rank all this content to be able to concentrate on what is most important for us to see.
This can often be a daunting task even for those who consider themselves to be experts in this field. After all, when faced with so much information, how are we supposed to know exactly what it is and what it means to us?
Fortunately, there is a way for you to do it automatically and without having to manually identify each brand. With the help of image recognition APIs you will be able to identify brands and logos automatically in any image you upload.

What are Image Recognition APIs?

These are a type of artificial intelligence that allows you to recognize objects, surroundings and even people in images. To do so they scan an image pixel by pixel and analyze each pixel in relation to the others.  Each pixel is assigned a value based on how similar or different it is from nearby pixels, after which the values are combined into a vector (a series of numbers). It then compares this vector to learned patterns to determine what the object is.

How does an image recognition API work?

With the ability to recognize tens of popular brands from different industries, you will be able to detect and recognize the logos in images and retrieve its position and brand name.

To make use of it, you must first:
1- Go to Brand Logo Recognition API and simply click on the button “Subscribe for free” to start using the API.
2- After signing up in Zyla API Hub, you’ll be given your personal API key. Using this one-of-a-kind combination of numbers and letters, you’ll be able to use, connect, and manage APIs!
3- Employ the different API endpoints depending on what you are looking for.
4- Once you meet your needed endpoint, make the API call by pressing the button “run” and see the results on your screen.

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