What is Brand Recognition?
Brand recognition is a consumer’s ability to identify a brand when they see or hear its name or logo. It is one of the key metrics of brand equity, which measures the value of a brand. It’s important because it provides you with insight into whether your brand is easily recognizable by customers.
You can build brand recognition by using consistent logos, colors, and taglines. It’s essential to understand how your brand is perceived by consumers so that you can make improvements to it.
Building brand loyalty
Brand loyalty occurs when customers choose to use the same brand repeatedly over time and purchase the same product or services from the same company again and again. The more brand loyal customers are, the less likely they are to switch to a different company if their product becomes unsatisfactory. Therefore, retaining and strengthening customer loyalty is crucial for long-term business success.
Main Benefits:
There are several benefits of building brand loyalty:
Long Term Customers – Customers who repeatedly buy from your company over time are more likely to generate more revenue for you over time than new customers. It costs more to attract new customers than it does to retain existing ones.Lower Marketing Costs – It’s less expensive to market to current customers than it is to market to new ones.Encourage Repeat Business – Customers are more likely to buy from you again if they are already loyal to your brand than if consumers have never purchased from you before.Steady Revenue – Customers who are loyal to your brand will make purchases from you on a consistent basis throughout the year, which will help stabilize your revenue stream.Improve Brand Image – Customers who are familiar with your brand are more likely to talk positively about it and recommend it to others than those who are not familiar with it.
This is why an API that can recognize brands in images automatically and quickly is necessary for the market, and we have created one with logos and brands sentiment analysis too! We can evaluate the sentiment of each image we receive by the API. It’s very helpful for those businesses or marketing teams that want to see how their products or services are perceived by their clients, or simply just want to know what their brand looks like in social media images. It’s also useful for branding designers that want to analyse how their clients feel about their brands as well as for security purposes like detecting fraud on social media.
With the ability to recognize tens of popular brands from different industries, you will be able to detect and recognize the logos in images and retrieve its position and brand name.
To make use of it, you must first:
1- Go to Brand Logo Recognition API and simply click on the button “Subscribe for free” to start using the API.
2- After signing up in Zyla API Hub, you’ll be given your personal API key. Using this one-of-a-kind combination of numbers and letters, you’ll be able to use, connect, and manage APIs!
3- Employ the different API endpoints depending on what you are looking for.
4- Once you meet your needed endpoint, make the API call by pressing the button “run” and see the results on your screen.
