With the arrival of the famous slogan “big data is a big opportunity”, an explosion of data occurred. This has revolutionized the commercial strategy of many companies, facilitating the optimization of their daily processes and increasing the profitability of their products.
The idea is that it is possible to identify a product in its moment of use, be it a car, a mobile phone, or any object that can appropriately transmit information by means of a chip or other technology.
It is used in several industries, such as logistics and retail.
Imagine that a package is being transported from point A to point B by truck. At some point during the trip, we will have identified that this object exists and where it is located.
This object can be a bottle of wine (brand) or an ice cream (flavor). The goal is to follow it throughout its journey (traceability) through sensors and trackers (RFID chip) until it reaches the final consumer point. In this way, if something goes wrong with the product during transportation or at the selling stage can be located in time, preventing any negative consequences.
It will be used in the future to enable personalized shopping services by analyzing customer profiles using image data stored in social networks or customer loyalty programs.
We can also trace and track products through platforms like Amazon Go, which use cameras and sensors to follow products to customers’ carts and payment systems.
To be able to do all this, APIs must incorporate an image recognition feature for them to be recognized by brands at all times.
IGTech Servers API: the solution you need
This API developed by IGTech Servers will allow you to integrate into your app the functionality necessary to recognize logos from tens of brands from different industries. You will be able to see where a brand is placed on images captured from screens as well as retrieve its name and position.
This API will provide you with information about famous companies worldwide and their position when recognizing them in images captured by their cameras.
It is coded in JSON format, so integrating it into your app will be quick and easy! The only thing you need is an IGTech Servers account and our API key.
Now you have all the tools you need to recognize logos, position images online and retrieve brand details using this information. This API is perfect for those who have to deal with brands every day and who want to incorporate this API in their apps so they
With the ability to recognize tens of popular brands from different industries, you will be able to detect and recognize the logos in images and retrieve its position and brand name.
To make use of it, you must first:
1- Go to Brand Logo Recognition API and simply click on the button “Subscribe for free” to start using the API.
2- After signing up in Zyla API Hub, you’ll be given your personal API key. Using this one-of-a-kind combination of numbers and letters, you’ll be able to use, connect, and manage APIs!
3- Employ the different API endpoints depending on what you are looking for.
4- Once you meet your needed endpoint, make the API call by pressing the button “run” and see the results on your screen.
